What’s Behind the Resurgence for Account-Based Marketing
LeanData
APRIL 8, 2015
ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Many have claimed that ABM is in their personalized content strategy, which is used at the top of the funnel or sometimes for mid-funnel nurturing.
Let's personalize your content