What’s Behind the Resurgence for Account-Based Marketing
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations.
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