LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs).

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs).

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs).

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. A Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. CoCA: Cost of Customer Acquisition (See CAC). CPA: Cost-per-Action. You can decide if a given action is a lead or a sale. Find out why.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28