article thumbnail

Why The Perfect Marketing Department Needs To Evolve [Infographic]

Crimson Marketing

The Internet has more than double the number of marketing channels. Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Produced 54% more leads than outbound marketing. Saved an average of 13% in overall cost per lead. Website Conversion. Consumer Trust.

article thumbnail

Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!

Customer Experience Matrix

Pilot clients showed results including 20% increase in lead volume, 200% improvement in conversion rates, and 50% reduction in cost per lead. The company was founded in 2012 with a public launch in September 2013. It now has signed more than 30 paying clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation: It’s Time You Got On Board

PureB2B

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.

article thumbnail

B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Spanning Facebook, Instagram, and Twitter, Maersk netted 150 new leads , which is huge in an industry with average multi-million dollar contracts. .

article thumbnail

Marketing Automation: It’s Time You Got On Board

PureB2B

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.

article thumbnail

B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

In 2013, Maersk decided to send an employee from their Russian office out to capture stunning photographs of Maersk ships making their deliveries in harsh winter conditions. Spanning Facebook, Instagram, and Twitter, Maersk netted 150 new leads , which is huge in an industry with average multi-million dollar contracts.

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Directives claim to achieve a 148% increase in conversion, 147% decrease in Google Ads CPA, and 457% increase in monthly paid leads for its customers. Key Services: Launching multi-channel paid marketing campaigns. OuterBox Google Ads specialists are focused on improving the quality of inbound leads other than quantity.