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Top 10 Tools for B2B Marketers

KoMarketing Associates

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. AdWords helps users attract customers and clients with ads that appear in search results.

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Marketing Blog Marketing Automation | Lead Generation | Email.

SugarCRM

Lead Capture. Internet Lead Capture. Lead Routing. Lead Scout. Google AdWords Tracking. December 12, 2013 by Samantha Stallard. December 11, 2013 by Samantha Stallard. December 10, 2013 by Victor Martinez. December 10, 2013 by Christian Nahas. Email Marketing. Microsites.

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Marketing Automation: It’s Time You Got On Board

PureB2B

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Some of its features include tracking metrics for ad groups, ad content, campaigns, and keywords for AdWords; Google analytics style monitoring, and seamless integrations with various channels.

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Marketing Automation: It’s Time You Got On Board

PureB2B

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Some of its features include tracking metrics for ad groups, ad content, campaigns, and keywords for AdWords; Google analytics style monitoring, and seamless integrations with various channels.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

It's a Canadian law passed in 2013 that covers the sending of "commercial electronic messages" that may be accessed by a computer in Canada. A conversion path is a series of website-based events that facilitate lead capture. Learn more of the details here.). CASL stands for "Canadian Anti-Spam Legislation." 14) Churn Rate.