The Point
DECEMBER 16, 2011
If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut.
Marketing Insider Group
JUNE 7, 2012
I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. In 2012, their State of Inbound Marketing report declared that inbound leads cost 61% less than traditional outbound. Buyers are in control of their own buying process.
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