Remove 2012 Remove De-duping Remove Product Remove Vendors
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Email Lists: Should You Rent or Buy?

The Point

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. Let’s consider your options: List Rental.

De-duping 100
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Marketing Technology Landscape Supergraphic (2016)

chiefmartech

Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.) As always, I owe a large debt of inspiration to Terry Kawaja , the godfather of vendor LUMAscapes. It is intended only for discussion purposes.