Remove 2012 Remove De-duping Remove Lead Management Remove Leads
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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

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Marketing Technology Landscape Supergraphic (2016)

chiefmartech

I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. Here’s a recap of the evolution of this landscape: You can view and read about the earlier versions of the marketing technology landscape here: August 2011 , September 2012 , January 2014 , and January 2015.