2012 De-duping Demand Generation Agencies Generation 
The Point
DECEMBER 16, 2011
If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut. Bulk Rental/Co-Branded. Cost is around 65-70 cents per name.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2012
by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Service oriented: patient, great communicator, executive facing, customer focused. Service Level Agreements are a best practice here. Productivity improvement.
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