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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

Way back in 2011, some employees at HubSpot had an idea. Of those 2,000 new email subscribers, about 2 percent will request a demo of Contently over the next couple of quarters.Based on the average value conversion rates of an MQL, those 40 demo requests are worth $200,000 in weighted pipeline to our business.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

Way back in 2011, some employees at HubSpot had an idea. Of those 2,000 new email subscribers, about 2 percent will request a demo of Contently over the next couple of quarters.Based on the average value conversion rates of an MQL, those 40 demo requests are worth $200,000 in weighted pipeline to our business.

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Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment

Content Standard

Perhaps you are hitting your MQL goals (but just barely), ensuring there’s enough pipeline so that the company continues to grow (but on a single-digit trajectory), or you’re out of creative ideas for breakthrough content. Philips’ vision is “to make the world healthier and more sustainable through innovation.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 The key statistic, Rizzardini said, is search interest in “near me” has increased over 34x since 2011 and continues to accelerate. ”As MQL vs Revenue-Based Demand Planning. MQL Velocity – Why It Matters.