Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

JANUARY 31, 2012

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

APRIL 12, 2011

Lead generation and nurturing is the promise of content marketing, in conjunction with marketing automation tools to deliver compelling content in a targeted fashion, and to move buyers though their buying stages and to influence their decisions (our next sneak preview will explore the reality of content marketing in terms of outcomes and results.)

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100