Remove 2011 Remove Elasticity Remove Loyalty Remove Touchpoints
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30 Women Shaping B2B Tech Marketing

SnapApp

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. Buying journeys are complex, touchpoints are plentiful, and it's important to scale what works. Always data.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

In the end, that ends up positively impacting whatever product or service is being sold, but sometimes it’s hard to get the sales teams to look past the ROI and see the bigger picture that leads to brand loyalty. Buying journeys are complex, touchpoints are plentiful, and it’s important to scale what works. Always data.