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30 Women Shaping B2B Tech Marketing

SnapApp

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . LinkedIn seems to be becoming way more relevant. Content is also getting more relevant and more interesting, there's a lot of competition so companies are doing more to stand out.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. LinkedIn seems to be becoming way more relevant. Content is also getting more relevant and more interesting, there’s a lot of competition so companies are doing more to stand out. Rachel Ferrigno.