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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. This year’s B2B Lead Roundtable webinars are testament to that. He defined the tenets of the new world of marketing in Revenue Performance Management.

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An Interview of Steve Gershik of 28Marketing

ANNUITAS

Happy 2011! Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. In your view what will 2011 bring for B2B Marketers?

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Target customers. Target customers. Target customers.