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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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10 Written Content Formats For Effective Content Marketing

nDash

There are many ways to use written content to engage your audience, generate leads, nurture relationships, and increase conversion. They offer an updated version of the copyrighted Demand Waterfall, digging deep into their version of the B2B demand generation funnel. Text doesn’t mean boring. White papers.

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How To Align Marketing With Sales

Marketing Insider Group

Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. Augmented Reality For B2B Marketing in 2011?" Let’s start a discussion: what do you think? Share your thoughts, post a comment.