30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
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DECEMBER 12, 2017
This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Multivariate testing will offer marketers much more data on what works, and what doesn’t. Landing pages are very effective for capturing leads, and improving product/proposition based on A/B tests and engagement analysis.
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