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Whatever Happened to Marketing Strategy?

Marketing Insider Group

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# Then you realize that the piece of glory you see is the tip of the iceberg and that person puts in tons of time of hard work and dedication behind closed doors to get to that point.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# Then you realize that the piece of glory you see is the tip of the iceberg and that person puts in tons of time of hard work and dedication behind closed doors to get to that point.

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How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

So I turned to some of the best email marketing experts I know to get insight into the tips and tricks they''re using to make email marketing awesome and as pain-free as possible. For example, in 2011, we conducted a test to see if including a personal name in an email''s "from" field would increase email clickthrough rate. confidence.

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.