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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Companies will begin to invest more heavily in attaining buyer and market insight that reveal buyer goals, target buyer personas, and mapping of buyer journeys. 

Trends 100
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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  Most of sales and buyer thinking over the last 100 years have revolved around the AIDA and BANT process. Trend 7: 2011 will be The Year of the Buyer. Image via Wikipedia.   And thank you Mr. .”