Planning Your 2018 Marketing Budget? Here’s Why Brand Purpose Is Your Number 1 Investment
Content Standard
SEPTEMBER 28, 2017
Perhaps you are hitting your MQL goals (but just barely), ensuring there’s enough pipeline so that the company continues to grow (but on a single-digit trajectory), or you’re out of creative ideas for breakthrough content. Every brand has its own purpose, its rallying cry, its “center of good.”
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