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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you send via email?

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Content Curation in B2B Marketing

Online Marketing Institute

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.