Convince & Convert

OCTOBER 20, 2010

That was the premise of my presentation to the BOLO 2010 conference in Scottsdale this week, where 150+ agency principles convened to drill deep into the speedy digital future of professional marketing services. Help clients humanize their brands and in so doing drive kinship and purchase intent. Firefighter.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies PR 119

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). I think this is a fundamental necessity.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Driving purchase intent through kinship. Driving purchase intent through kinship. At Monday’s Social Fresh conference in St. link] jaybaer Spectacular comment Judy. Thank you. Thank you.

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Social Media Paid Content Media Advertising Agencies 128

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 2, 2010

Kinship creates purchase intent. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? I have followed your words quietly now for the better part of 2010. I have followed your words quietly now for the better part of 2010.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153