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B2B marketers are stumbling in the dark

Online Marketing Institute

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. Theyre missing out on a hugely powerful asset. Revise those job descriptions and reviews.

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Get the Most Out of Twitter Hashtags

Online Marketing Institute

Twubs : Twubs, which we recently reviewed , uses a wiki system to help disseminate information on a hashtag. The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education. : This useful little service makes it really easy to learn about trending hashtags.

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