Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. A marketing attribution model (via Marketing Evolution).

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Full Circle Insights

NOVEMBER 25, 2020

Google retargeting, abandoned cart emails, and cross-channel advertising are examples of the powerful digital marketing tactics that cookies unlocked.”. Cookies also allow digital marketers to map customer journeys, which is the foundation of attribution and calculating an accurate ROI on marketing spend, according to Hogan.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. 1) Isolated channels —> coordinated experiences. 1920s – 1950s: A spotlight on selling emerges.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48