Digital B2B Marketing

article thumbnail

The Dark Future of Native Advertising

Digital B2B Marketing

It will lead to a degradation of media brands, an influx of low quality content and ultimately the loss of many of the benefits that made native publishing attractive in the first place. Marketers before you have proven that you don’t have to be a media company to create a content brand that drives results. You can too.

article thumbnail

Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Look at Google and Facebook.