Sales and Marketing Alignment: Facing Professional Culture Clash
Marketing Craftmanship
JUNE 6, 2018
An oversimplified description of the CMO’s role is to promote the brand, and to generate viable leads for the sales team. Sales reps believe that marketers are disconnected from customers and marketplace realities, never get their hands dirty, and provide them with leads that are worthless. Averaging job tenure of just 4.1
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