Terminus co-founder explains why ABM is a B2B strategy, not a tool
ClickZ
MARCH 13, 2020
With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. There’s a lot of waste.”.
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