2010 Lead Qualification MQL Personalization 
LeadSquared
MARCH 11, 2013
Marketing Qualified Lead (MQL). It represents a Lead that has been explicitly qualified by marketing team based on the level of engagement with the lead. For example, a Lead that has responded to an Email Campaign or submitted its details on a Landing Page could be classified as MQL. Opportunity.
Adobe Experience Cloud Blog
MARCH 9, 2011
by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Others refer to this group with different titles: Lead Qualification, Lead Generation, Business Development or even Inside Sales, though I don’t prefer that label since it incorrectly implies the group carries a revenue quota.).
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