Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Eat 10 sandwiches, get the 11th free. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.
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