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What’s Trending in Marketing for August 2020

Stevens & Tate

As part of its recent Enabling Dishonest Behavior Policy , Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Google Ads is Banning Spying Products & Software.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

The difference is most stark in customer acquisition figures for Facebook, which 68% of B2C companies have obtained a customer from but only 33% of B2B companies. About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.