Convince & Convert

APRIL 12, 2012

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). I would have hired movers to pack the boxes so I could watch the Masters. They were first. More customer service is moving to an online self-service model.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Biznology

APRIL 25, 2016

Founded in 20014, Palantir builds software that connects data, technologies, humans and environments. Big Data revenues topped $418 million — with a 50-50 split between software and services. What does Palantir’s software do? Source: Information Management ). All of that revenue involved consulting services.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Content Standard

JULY 26, 2016

It’s a scene that’s played out so many times in my marketing career. I sat in the same conference room with the whole marketing team. I decided that I was tired of the cycle—of working weekends planning for complicated win-or-lose campaigns and a content marketing strategy that might not resonate with people.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40