Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 14, 2010
Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel. Pick a set of psychographic properties that are predictive of future customer value.
124 
Let's personalize your content