2010 CRM Database Marketing Spending 
Onalytica B2B
JANUARY 8, 2019
When I started my career, activity-based marketing communications was the core focus to help grow branding awareness. This required spending huge amounts of money on channels and tactics that were impossible to measure. I also began working with CRM systems to enable database marketing efforts and lead results analytics.
Convince & Convert
APRIL 28, 2010
Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.)
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