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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid.

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Cut costs: Videos can lower your cost per lead 19%. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Increase clicks: Video thumbnails can increase clicks 50%. How to Attach Videos to Your Emails. Start embedding video in your emails today.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do.