Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
But, it's not a 1:1 correlation in my mind. Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Certainly many repeat customers are influencers, and many influencers are repeat customers.
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