Onalytica B2B

JANUARY 8, 2019

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I enjoy writing on a variety of B2B topics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. To paraphrase Tina Turner , we don’t need another acronym. Customers don’t need more messages.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

APRIL 28, 2010

80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? Sore spot with us PR types.) First blush, I'd want to differentiate between marketing to this influencers and communicating with them. Sore spot with us PR types.)

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40