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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. Achinta offers his industrial clients marketing for engineers by an engineer. {

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Marketer of The Month Podcast- Re-evaluating Customer Success and Advocacy: Marketing Lessons from Sydney Sloan

Outgrow

Saksham Sharda: So how would you say the entire buying process for customers has evolved since the time you established Adobe’s first enterprise customer marketing team and helped evangelize the importance of customer experience management for Adobe’s most strategic customers? So it’s a complete flip of the old MQL models.