Chris Koch

Remove 2010 Remove Business Remove Companies Remove Consulting
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Social media isn’t enough. We need a marketing transformation.

Chris Koch

Today, more salespeople are able to have business and strategy discussions with customers and take the time to listen to their needs. Businesses are asking if you’re not doing all these things you used to do anymore, why should I give you more budget? At ITSMA, we’re calling 2010 the year of marketing transformation.

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Where is your mobile marketing center of gravity?

Chris Koch

I always take analysts’ forecasts with a grain of salt, but ABI’s prediction that mobile marketing (ads on mobile phones) will be a $4 billion business by 2014 makes you stop and think. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). How do we compete?