2010 Burn Rate Media Plans Storytelling 
Content Standard
MAY 22, 2016
Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. Overall, the annual advertising industry billings grew from $5.7
Content Standard
MAY 22, 2016
Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. Overall, the annual advertising industry billings grew from $5.7
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