Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. When you find others, let me know!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Similar to television advertising, banner ads were born out of necessity on a medium that grew much faster than many had expected. billion in 1950 to $12 billion in 1960.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Convince & Convert

FEBRUARY 5, 2010

link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3. KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). Of course, it's purely subjective.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Content Standard

MAY 22, 2016

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. Similar to television advertising, banner ads were born out of necessity on a medium that grew much faster than many had expected. billion in 1950 to $12 billion in 1960.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Probably not yet, but other than search and email (and maybe banners) where CAN you do that? Can those results be tied back directly to sales, and therefore ROI?

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 8, 2010

Before advanced contextual and retargeting capabilities became the norm, MySpace’s ability to target banner ads based on members’ interests was a huge edge. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. It’s understandable on one hand.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Clients want to go to the website and see their banner.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121