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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

There’s a sense that social media is actually mitigating negative word of mouth for these large customer service organizations. We’re going to need more bandwidth. Eric : Yeah, I’ve seen him at a few Social Fresh conferences. He is a live wire and a smart guy. Jay : He is. Jay : Perfect.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The problem is bandwidth. The problem is bandwidth. On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them.