2010, B2B, Correlation and WOM - B2B Marketing Zone

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2010

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

But, it's not a 1:1 correlation in my mind. He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. The answer may surprise you.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

JULY 14, 2010

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post!

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media is the Servant of Strategy, Not the Master

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