Tony Zambito

Remove 2010 Remove B2B Remove Companies Remove Demand Generation
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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers.  Thinking Companies will begin to invest more heavily in attaining buyer and market insight that reveal buyer goals, target buyer personas, and mapping of buyer journeys. 

Trends 100
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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

  We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.    For years, B2B companies have put sales people through training on relationship selling methodologies that focused on – well – the relationship.  What do I mean?