article thumbnail

Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Next Thursday, June 24, 2010 at 4 p.m. You must register, (remember, it’s free to attend) so that we can send you the recording afterward: Creating Great Wordpress Sales Pages , training with Suzanne Bird-Harris, June 24, 2010 at 4 p.m. Share this on Facebook. ET , I’m going to interview Suzanne. Share this on Bebo.

article thumbnail

Content SEO

Online Marketing Institute

I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. With this in mind AIDA would change to AIDEA with E representing the evidence stage in the purchase funnel.

SEO 40