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Best Marketing Books You Need To Read

Brightedge

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. He analyzes the structure of good story: character, problem, meets a guide, gets a plan, drives to action, avoids failure, and ends with a success. The book is a good introduction to the role of social media marketing and PR.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? With so much to manage, it is crucial to choose your partners carefully.

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Pressure

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

These solutions aren’t inexpensive, however, and if your business isn’t spending considerable dollars in both digital and traditional marketing channels, you may not realize the amount of savings or additional return that you need to justify the cost of the technology. Founded in 2013, the company has 90 employees. Target customers.

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online. Neither do I.

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11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity

Sarah Arrow writes that too many business blogs contain helpful content, but lack purpose: “what’s the thing you would like the reader to do after reading your post?” 24 Epic Ideas for Connecting with Your Customers – Content Marketing Playbook by Content Marketing Institute by Cox Business BLUE.