When Facts Fall Short: Why Brands Need a Point of View
Contently
NOVEMBER 29, 2016
Since 2013, the incident has served as an interesting learning experience for content marketers. It was a fairly standard advertorial, presenting the facts (or “facts”) a brand wants the consumer to know. .” Twelve hours later, the post was removed from the site. download it here if you’re curious'> 1.
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