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Best Marketing Books You Need To Read

Brightedge

He reminds us that over-reliance on ad spending is for lazy marketers. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. That is the central premise of the book.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. The company serves its customers by providing marketing and media performance measurement, attribution and optimization. Full Circle Insights.