ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. It's proof that word of mouth advertising is still one of the most effective forms of advertising.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. link to post]? Great stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The Customer

MARCH 12, 2021

At the risk of sounding pedantic, we feel the consumer journey is going the way of dinosaurs and, instead, prefer the AARRR framework for marketing; Acquisition, Activation, Retention, Revenue, Referral: Acquisition – The first touchpoint between the brand/product and the consumer. Sharing referral code, word of mouth).

Word of Mouth 52

Word of Mouth Outgrow Digital Marketing Funnels Acquisitions 52

Heinz Marketing

FEBRUARY 8, 2021

Obviously advertising, we can talk more about advertising as part of it, but it also has to do with your word of mouth strategy, your customer advocacy strategy. You can’t be account-based when your systems aren’t, and so, you need something that brings all your data together from all your systems and touchpoints.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Convince & Convert

MARCH 18, 2010

Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. I like your FB group as a newsletter analogy.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. [link] Josh Gunkel This is a great summary of tools. I am excited to try out SWIX and will be watching for your post about it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

This could be very useful for some of the monitoring and metrics that we are doing with our touchpoints. [link] Josh Gunkel This is a great summary of tools. I am excited to try out SWIX and will be watching for your post about it. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40