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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. These conditions are not themselves segments but can be copied from existing segment definitions or built with the standard segment-creation interface. Campaigns can have multiple actions, each with its own entry conditions.

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Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

It’s no secret that finance marketers are restricted by stringent rules and regulations, terms and conditions, standards, and provisions, no matter what their sub-industry. One of the golden rules of social media is not to use it for purely self-promotional material. The 10-4-1 rule is good place to start.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. We have guides, templates and checklists for just about everything we do. Great content this month via the B2B Marketing Zone. Have I gone MAD?? And why not?