B2B Marketers Have Little Social Media Engagement
Online Marketing Institute
NOVEMBER 8, 2010
This was followed by a three-way tie between lack of organizational knowledge, need to prove ROI, and concerns over negative feedback (about 50% each). Interestingly, insufficient personnel to maintain is also the top obstacle for B2C marketers, but was selected by a much higher 65% of B2C respondents.
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