Don’t They Know Who You Are? Why Reputation Management is Crucial
Webbiquity
FEBRUARY 14, 2010
You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. As an example, here’s one I wrote about records management.
100 
Let's personalize your content